APRIL FOOLS
Commercial
Concepting and visual effects for the STËLZ their most recent April fools campaign.
STËLZ their newest flavor, ‘Spritz,’ went viral with the help of clever visual effects.
A seemingly shocking video, carefully crafted to depict thousands of cans seemingly spilling from a truck and littering the street, stirred up buzz across social platforms.
Complemented by a carefully ‘leaked’ second video, the campaign gathered over 5 million views across TikTok and Instagram in just 5 days.
Creative Direction
Marketing Strategy
Visual Effects
Visual Effects
